Burberry + Apple Music = Well Tailored Fit
- Sep 21, 2015
- 1 min read
Why is anyone surprised Burberry has started a music channel with Apple Music? Angela Ahrendts, the SVP of Apple's retail and online stores, was the CEO of Burberry. Still need convincing, keep reading.
Ms. Ahrendts, along with her Chief Creative Director, and now successor as CEO of Burberry, Christopher Bailey, were very vocal about modeling the heritage brand on Apple's cohesiveness to make Burberry cool again. They launched the Burberry Acoustic Series, known for seeking out the best in emerging British talent. Keane's performance of "Somewhere Only We Know" atop the Great Wall of China was unforgettable. A playlist curated by Christopher Bailey is also featured. Burberry tweets his selections every week as part of Music Monday.
It all adds up for this to be a natural and logical fit. I personally love it. The marriage of music and fashion is well-documented, with my former Yahoo! Music boss, Ian Rogers, recently turning heads (as he does), leaving his CEO of Beats, to take fashion powerhouse LVMH to the next level of digital innovation. Note: Yes, as much as we have seen digital be integral to many fashion brands, overall the industry still needs to innovate in the area. Don't get me started on the fragrance industry (I used to cover it.)
My personal hope is now Burberry will create a stand alone app, where customers can live in a Burberry world, which will of course, include their acoustic series. Personally, I'm about to put on my Burberry trench and head out for my last fashion obligation of London Fashion Week, to a Burberry soundtrack.
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